Our Senior Consultants | The Foundation

What we do

Meet the team

Natasja Marcelis

Natasja’s career spans both in-house and consultancy roles before joining The Foundation, in addition to involvement with several entrepreneurial ventures. Prior to The Foundation, Natasja has worked with fast moving consumer brands such as Kraft, Nestle and Tetley to identify insight-driven market growth. More recently, she has worked with technology companies large and small advising on proposition development and market entry strategies. In addition, she has led projects with telecommunications and utility organisations to improve elements of their customer experience. Natasja holds a degree in Health Science and an MBA in Marketing and Management.

Lisa McDowell

Lisa joined The Foundation in November 2007 and has worked on projects including proposition development for The Carbon Trust, marketing strategy for Woolmark and brand strategy for New Look. She has also helped Audi UK and M&S develop strong sustainability strategies and set up a customer segmentation and positioning offer for Travelex. Before joining, she worked as a planner in an advertising agency. Lisa graduated in Geography from Cambridge University.

Charlie Sim

Charlie joined The Foundation in February 2011 having previously worked for Capgemini Consulting where he delivered a wide variety of customer-focused solutions for clients such as Sky, the Post Office and the NHS. He has also worked for Scottish Widows, Cancer Research UK and the Central Office of Information (COI) where he held various marketing and campaign management roles. Charlie holds a BEng (Hons) in Mechanical Engineering from Edinburgh University.

Ali Hewison

Ali joined The Foundation in July 2010 and brings to the team a range of public and private sector experience having previously worked at Golley Slater, COI Strategic Consultancy and JWT London. Ali’s strategy experience covers blue-chip organisations such as Vodafone and HSBC and a range of public sector organisations including the Home Office and the Student Loans Company, where she was responsible for setting up their Customer Insight team. Ali has a degree in Social and Political Sciences from Cambridge University.

Greg Brown

Greg joined The Foundation in June 2009, having previously worked for 4½ years at Accenture as an IT strategy consultant across industries including Telecoms, FMCG, Retail and Aerospace and Defence. He has a first class Masters in Engineering and Computing Science from Oxford University.

Our Events

Ownership – the only thing that matters for long term growth?

Wednesday 29th February 2012

What effect does an organisation's ownership have on its approach to growth and its long term success in achieving it? We are interested in not just who has ownership, but how they own as well.

There is currently a lively debate around this issue and we’ve assembled three speakers with interesting and useful perspectives. Luke Mayhew, former MD of one of the country’s favourite employee owned retailers (now a non exec at a range of businesses owned in other ways). Michael Green, who's written a book all about long term growth and ownership and how stock-markets could be changed to promote not prevent (The Road from Ruin). And our favourite grouchy city journalist who has many points of view, all strongly held, Anthony Hilton (a member of our Advisory Board).

For more information and to RSVP please email Sonia sstuart@the-foundation.com.

19:00 - One Alfred Place
About our events

On our radar

Monday 6th February

Time for Action

Last year… we worked on a pro-bono project for Action for M.E. (the UK’s largest charity for people with M.E.)

One of the results that emerged from our collaborative workshops with their leadership team was that they should focus on leading a

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