We do this by working collaboratively with leaders on challenges ranging from the specific to organisation-wide:
Customer propositions and experiences
Customer centric transformations
Charlie established The Foundation in 1999 to pioneer new ways of helping organisations to grow by being customer-led, setting themselves up to achieve success that lasts. The Foundation has now worked with more than 100 organisations across sectors and geographies, tackling their most difficult growth challenges by bringing innovative approaches to problem definition, customer understanding, innovation, business modelling and leadership of change. Charlie is passionate about helping clients to see their world in new ways, from the ‘outside-in’.
Tim joined as a partner in April 2014, bringing over 20 years of client-side experience. As one of the architects of the customer-led strategy that saw O2 become market leader, as well being the unofficial ‘intrapreneur-in-residence’ during his four years as a UK Board director, he oversaw the creation of several new businesses, including GiffGaff. Tim loves the outdoors, especially cycling up mountains or enjoying a Cornish beach with his partner and their three young children.
Formerly a Board Director at strategic marketing agency Clear, Anna has over 10 years’ experience facilitating clients on knotty growth challenges. After starting her career as a forensic researcher at a high security prison, Anna spent 4 years as a Consumer Psychologist at Unilever. She’s happiest in the outdoors and loves to go running in the rain.
Charlie has spent his career combining left and right brain thinking on topics such as reducing public alcohol consumption, to football coaching and the future of self-regulation. This has taken him from engineering to marketing and into large-scale management consultancy, before joining The Foundation in 2011. Charlie holds a degree in Mechanical Engineering from Edinburgh University. When not working, Charlie spends most of his time chasing after his two kids, praying Scotland win something and cooking pizza in his outdoor oven.
John has been with the team since 2014, helping clients to answer questions on short-term customer strategies and long-term future trends. He was previously at HSBC for 12 years, running branches, launching mobile apps, and creating compelling customer experiences. When not in the office, you’ll find him on a bike, writing blogs, and watching Arsenal (not usually at the same time).
Alex comes from a scientific background, having previously developed chemical detection techniques for the MoD. He has long since hung up his labcoat to apply a logical mind to business problems instead, and has extensive experience of working with clients across several sectors, including JLR, Save the Children and M&S. He has a Masters degree in Natural Sciences from Cambridge University, a surprising aptitude for repairing central heating systems and a mild skiing addiction.
Luke joined The Foundation in 2012 and has since worked for clients ranging from Save the Children and the RSPB to HSBC and Tesco. Prior to that, Luke spent 6 years in the voluntary sector in roles that ranged from designing community exhibitions at a museum, to campaigning for the plain-packaging of tobacco products, and advising on HIV&AIDS peer education projects in Zambia - so it’s probably fair to say he took the scenic route into consulting. Outside of work, Luke’s happiest climbing or riding down mountains.
Before joining The Foundation, Jim’s proudest moment came whilst living in Japan, where he helped lead a consultancy project for the Japanese government as a member of the JET (Japanese Exchange and Teaching) Programme. A Law graduate from the University of Cambridge, Jim dreams of one day being a world-famous stand-up comic.
Since joining The Foundation in May 2013, Sophia has worked on a variety of projects across sectors. Helping to develop Harvey Nichols’ new brand strategy has been one of many notable highlights. Previously, Sophia trained and qualified as a solicitor with ‘magic circle’ firm Slaughter and May. She holds a BA in Ancient and Modern History from Oxford University. In her free time, you will probably find her enjoying Asian food or trying to learn the guitar.
After graduating from Birmingham University with a degree in Music, Sonia worked in the world of antique globes and early scientific instruments before moving into Business Management. Having previously worked with a London property developer, she now has over 10 years’ business management experience. Sonia’s top three passions in life are her family, the great outdoors and music.
Paulette has over 20 years’ experience as a PA and Office Manager. Since joining The Foundation in 2010, she has been the steady hand on The Foundation tiller and the beady eye that ensures our post-it stocks are high and Charlie is where he is supposed to be. She is a passionate Crystal Palace fan and chorister, and she likes to drown out protests about her playing Classic FM in the office by turning up the volume.
We’re always on the lookout for people to join our team or to collaborate with. Please send your CV through to firstname.lastname@example.org.