hello@the-foundation.com
2nd Floor, 207 King’s Cross Road, London WC1X 9DN
020 7255 8720

OUR
WORK

We turn customer-led intent into real-world impact, by creating the perspective and conviction needed to get into action

the foundation our work
THE PIONEER PROJECT

We turn customer-led intent into real-world impact, by creating the perspective and conviction needed to get into action

the foundation our work
THE PIONEER PROJECT

Case Studies

  • All
  • Customer Growth Strategy
  • Experience Design
  • Experience Management
  • Outside-In Assessment
  • Proposition Development
save the children case study

Encouraging a new audience to give

Customer Growth Strategy
Travelex proposition development case study

Keeping travellers and their money safe with a pre-paid card

Proposition Development
hsbc case study mortgages

Putting the humanity back into home buying

Experience Management
butternut box case study

Creating a cat-first pet food brand

Proposition Development
homeprotect case study

Creating a truly transparent insurance experience

Proposition Development
harvey nichols case study

Inspiring fearless style not fashion followers

Proposition Development
morrisons case study

Creating a billion-pound, customer-led turnaround

Customer Growth Strategy
advertising standards agency case study

From managing complaints to protecting from deception

Outside-In Assessment
hsbc expat case study

Giving families the best start to their new life abroad

Customer Growth Strategy
muller case study

Unlocking growth in a crowded category

Customer Growth Strategy
glasgow airport case study

Making the most of time in the departure lounge

Outside-In Assessment
three mobile case study

Getting to the root cause of brilliant contact centre conversations

Experience Management
heineken case study

Moving from drinks supplier to business partner

Experience Design
bupa case study

Putting the smile back into the claims process

Experience Design
visa proposition development case study

Taking contactless payments from so what to so natural for customers and retailers

Proposition Development
yorkshire building society case study

Creating a ‘simply brilliant’ savings experience

Experience Design
pladis case study

Understanding how to win with Gen-Z

Outside-In Assessment
post office case study

From higher savings rates to better savings habits

Proposition Development

We’re happy to put you in touch with our clients from the last twenty-five years to hear how it feels to work with us

Sign up to our newsletter

Sign up to our newsletter, The Pioneer, for the latest customer-led thinking and inspiration

    newsletter signup

    Sign up to our newsletter

    Sign up to our newsletter, The Pioneer, for the latest customer-led thinking and inspiration

      newsletter signup

      The customer-led
      growth consultancy

      020 7255 8720
      hello@the-foundation.com

      207 King’s Cross Road, London WC1X 9DN

      Privacy Policy
      Website Terms of Use

      All rights reserved. The Foundation 2026.
      Designed by DM Design and Creative.

      The customer-led growth consultancy

      020 7255 8720
      hello@the-foundation.com

      207 King’s Cross Road, London WC1X 9DN

      Privacy Policy
      Website Terms of Use

      All rights reserved. The Foundation 2026.
      Designed by DM Design and Creative.