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What We Do
We believe that being customer-led is the foundation of sustained success, so we deliver outside-in perspectives with impact
Customer Experience
Proposition Development
Growth Strategy
Our Perspectives
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The Foundation Forum
Our last Forum tackled:
"Relationship breakdowns between individuals and organisations – some crises and some counselling"
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Joe Macleod - Author of Ends
Christine Armstrong - Author of The Mother of All Jobs
Gill Ereaut - Founder of Linguistic Landscapes
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Read the write up here or Browse our library of write ups
If you're interested in attending one of our next Forums, get in touch at
And we heard from:
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Our Clients
“The Foundation really helped engage the teams in ways that made sense to them and help them genuinely understand the change that was needed.”
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— Phil Popham, former Global CMO, Jaguar Land Rover, now CEO, Lotus Cars
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Our People
We are a Team of Border-Crossers
Our team brings together customer and business expertise, and combines creative and analytical skills.
We collaboratively develop answers with our clients, working as facilitators as well as experts.
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2nd Floor, 207 King's Cross Road, London WC1X 9DN