The Customer-led Growth Company

Helping brands and businesses pioneer on behalf of customers

Customers not CEOs decide whether companies succeed. Yet being customer-led remains elusive.

Our Founding Partner Charlie Dawson has co-authored a new book that uncovers how to become, and stay, customer-led. 

"For those who want to turn the prevailing "inside out" view in companies to "outside in" and ensure long term success."

- Paul Polman, co-founder, Imagine, and former CEO, Unilever


What We Do

We immerse our clients in outside-in perspectives across the areas that are crucial to creating customer-led success

Growth Strategy

Proposition Development

Customer Experience 

Our Perspectives

Beautiful Landscape

The Foundation Forum

Our next Forum:

A Challenging Conversation - how to tackle the status quo successfully

Wednesday 24th march, 6.30pm

We'll be hearing from three fantastic speakers...

Adam Morgan - Founding Partner at eatbigfish

Martha Silcott - Founder of FabLittleBag

Paul Rolles - Co-founder of HyperJar

Sign up to the webinar here

Browse our library of previous Forum write ups here


Our Clients

“The Foundation really helped engage the teams in ways that made sense to them and help them genuinely understand the change that was needed.”

— Phil Popham, former Global CMO, Jaguar Land Rover, now CEO, Lotus Cars


Our People

We are a Team of Border-Crossers

Our team brings together customer and business expertise, and combines creative and analytical skills.

We collaboratively develop answers with our clients, working as facilitators as well as experts.


2nd Floor, 207 King's Cross Road, London WC1X 9DN

Get in touch

© The Foundation Growth Consulting LLP t/a the Foundation, registered in England number OC328203