Customers not CEOs decide whether companies succeed. Yet being customer-led remains elusive.
Our Founding Partner Charlie Dawson has co-authored a new book that uncovers how to become, and stay, customer-led.
"For those who want to turn the prevailing "inside out" view in companies to "outside in" and ensure long term success."
- Paul Polman, co-founder, Imagine, and former CEO, Unilever
The Foundation Forum
Our next Forum:
A Challenging Conversation - how to tackle the status quo successfully
Wednesday 24th march, 6.30pm
We'll be hearing from three fantastic speakers...
Adam Morgan - Founding Partner at eatbigfish
Martha Silcott - Founder of FabLittleBag
Paul Rolles - Co-founder of HyperJar
“The Foundation really helped engage the teams in ways that made sense to them and help them genuinely understand the change that was needed.”
— Phil Popham, former Global CMO, Jaguar Land Rover, now CEO, Lotus Cars