Our Work

We are proud to work with organisations from across industries, including:

  • “We set out on a long journey with The Foundation in 2021 to improve transparency across our business. This project triggered a mindset and direction shift that ultimately led us to make several strategic and tactical decisions aimed at improving transparency across our estate."

    Head of Customer Strategy, Homeprotect

  • “It was a great experience working with the team at Foundation. They really helped us explore how to move away from vanilla offerings by uncovering what customers really want. This was done in such a creative way, working with customers that we were able to ideate ideas that really will make a difference."

    Mary Burnett, Post Office Money

  • “What sets The Foundation apart is the ability to challenge and shed light on uncomfortable truths, bringing in new angles and ideas you’d never have thought of which help to frame the real issue. At Twinings, we’ve found The Foundation an invaluable strategic partner on those knotty issues we simply couldn’t unravel before.”

    Senior Insights Manager, Twinings

  • “The Foundation were transformative in helping the business to keep the customer top of mind at every point of designing products and services to support our ambition of being a truly customer centred bank and creating more fans.”

    Head of Customer Insight, Metro Bank

  • “The Foundation really helped engage the teams in ways that made sense to them and help them genuinely understand the change that was needed.”

    Global CMO, Jaguar Landrover

  • “I’ve continued to work with The Foundation because of their ability to balance customer insight and commercial rigour, and their passion and commitment to achieving tangible results.”

    COO, Simplyhealth

  • I loved the outside in approach taken by The Foundation and it made complete sense that in order to build a brilliant CX strategy it needed to have the customer at its heart. I also thought the approach of creating promises that are memorable and easy for people to relay was critical in creating a simple but effective strategy. Claudia, Dani and John were fantastic and absolute pros at guiding us through the development process.

    Gill Worrall, Head of Customer Experience & Transformation

We also provide pro bono support for ambitious not-for-profit organisations who want to pioneer on behalf of those they serve.

And we encourage a new generation of customer pioneers, working with future organisational leaders through The School of Marketing and Young Enterprise.

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