Lunch & Learn
Get your team thinking differently about your customers
Our new Lunch & Learn sessions will help you grow a customer-led mindset across your team or organisation. Using case studies and helpful models, we’ll explore what it means to be customer-led and how thinking differently - from the outside-in - can transform what you do.
Presentations are led by our Partners and can be delivered virtually or in person, covering any of the four areas outlined below.
Get in touch to book your lunch & learn session and help your team unlock their creativity and start thinking about what truly matters to your customers.
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How to be customer-led
Being customer-led sounds great in principle, but what does it actually mean in practice? How do you get brand, CX, innovation, and research teams all pulling in the same direction?
We’ll look at how, by focusing on 'earning customer decisions in your favour', you can sharpen focus, bridge silos and transform how you approach everything from strategy to measurement.
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Creating a distinct customer strategy
Most strategies are approached from the inside-out, focussing on your organisation, product or service rather than the value you create for people.
By aligning leaders on strategic choices, you’ll get clarity on who your organisation is for, where to play, and how to win.
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Creating a human customer experience
The world is perfecting the functional experience at the expense of the emotional, human experience, leading to organisations that are full of humans who aren't allowed to act in a human way.
In this session, we’ll explore the reasons for this, the impact it has on customers, and crucially, what organisations and teams can do to become truly customer-led.
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Measuring what matters
We've never had so much customer data. Yet it feels like we're more distant from what matters to our customers than ever.
Measurement is increasing, whilst satisfaction is declining. In this session we’ll look at how to reimagine how we understand the experience customers have by measuring less and listening and acting more.