Lunch & Learn
Get your team thinking differently about your customers
Our new Lunch & Learn sessions will help you grow a customer-led mindset across your team or organisation. For more than 25 years we’ve helped organisations change how they think and make decisions - from inside-out to outside-in. In these masterclasses, we’ll explore what it means to be customer-led and how thinking differently can transform what you do and earn more customer decisions in the process.
Presentations are led by our Partners and can be delivered virtually or in person, covering any of the four areas outlined below.
Get in touch to book your lunch & learn masterclass and help your team unlock their creativity and start thinking about what truly matters to your customers.
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Making your organisation a customer-led success
Charlie Dawson, Founding Partner
Being customer-led can lead organisations to exceptional success, but despite sounding simple, it’s rare.
This masterclass, based on The Customer Copernicus, explains through simple frameworks and real-world stories, how ‘burningness’, ‘moments of belief’ and outside-in thinking can unlock the puzzle, changing culture, process, metrics and ways of working to put value-creation for customers at the heart of business success.
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Putting the customer back into propositions
Anna Miley, Partner
Too often, propositions focus on features or uniqueness, rather than the real value they create for people. Organisations ignore the somewhat inconvenient truth that people simply don’t get excited by products or services. They get excited about how products and services can make their lives better, solve their problems or achieve their ambitions.
This masterclass looks at how organisations can avoid outside-in thinking and overcome the most common challenges in creating successful, customer-led propositions.
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Creating a truly human customer experience
John Sills, Managing Partner
The world is perfecting the functional experience at the expense of the emotional, human experience, leading to organisations that are full of humans who aren't allowed to act in a human way.
In this session, we’ll explore the reasons for this, the impact it has on customers, and crucially, what organisations and teams can do to become truly customer-led.
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Measuring what matters
Charlie Sim, Partner
We've never had so much customer data. Yet it feels like we're more distant from what matters to our customers than ever.
Measurement is increasing, whilst satisfaction is declining. In this masterclass, we’ll look at how to reimagine how we understand the experience customers have by measuring less and listening and acting more.