Charlie Dawson | First Pioneered with Daewoo Cars, The Foundation
…Co-author of The Customer Copernicus, founder of The Foundation, advertising lead on the launch of Daewoo Cars into the UK in 1995 as ‘the most customer focused car company in the UK’ with a unique, service-led proposition and wholly owner, differently configured business model, tackling an unmet customer need from frustrations with car dealers.