The Mountaineers
Turning an organisation into a genuine customer pioneer is rare. It takes confidence and skill on a journey where the first steps can be hard to justify and daunting to tackle. Our Mountaineers have all played a leading role in doing this for real.
Succeeding meant overcoming an organisation’s natural self-centred view, being able to see their world from the outside-in, the way customers - real people - experience things. Their stories and their learning are gold dust (although they’re largely too modest to say so themselves).
Alessandra Bellini
Pioneered at Tesco with Clubcard pricing and Unilever with Dove Deodorant.
