Charlie Dawson and Seán Meehan’s The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Packed full of practical advice and engaging case studies, John Sills’ The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organisation, and a company that will grow in an increasingly efficient way.

The quality of service we get determines the quality of our lives. It affects the way we feel and the mood we’re in. Too often people feel frustrated, let down, having to make do, trying to contact the uncontactable and reason with people who don’t have the freedom to help.

It’s never been easier to survey customers and there’s never been more data coming into organisations, but ironically, this flood of information may actually be distancing business leaders from their customers rather than connecting them.

Charlie Dawson and Seán Meehan’s The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Packed full of practical advice and engaging case studies, John Sills’ The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organisation, and a company that will grow in an increasingly efficient way.

Does your organisation have the Human Experience Advantage?

Why do your customers love you, or more importantly, why do they leave? Is it price? Strength of your brand? How innovative you are?

What if it comes down to something far more fundamental – how your organisation behaves?

After 25 years working with some of the UK’s most ambitious businesses, we wanted to put that idea to the test properly. So we did.

Our new report, The Human Experience Advantage, explores this question. You might be surprised by what we found.

The quality of service we get determines the quality of our lives. It affects the way we feel and the mood we’re in. Too often people feel frustrated, let down, having to make do, trying to contact the uncontactable and reason with people who don’t have the freedom to help.

It’s never been easier to survey customers and there’s never been more data coming into organisations, but ironically, this flood of information may actually be distancing business leaders from their customers rather than connecting them.