Florrie Hodgkinson, Senior Consultant

After gaining a degree in Experimental Psychology from the University of Bristol, Florrie started her career in research, before expanding her skillset and moving into the world of brand strategy and innovation at Yonder Consulting.

For her, the best strategies are driven by insights that spark ‘aha moments’ – truths about customers that feel instantly obvious yet often elude businesses. She’s passionate about unearthing these moments and contributing to meaningful change for customers and organisations.

Florrie has partnered with brands such as Total Fitness, Hays Recruitment, helping them navigate a wide range of customer and culture related challenges from strategy through to implementation.