James Smith, Associate

James is a seasoned expert in quantitative research and market modelling, transforming complex consumer data into clear, strategic insights. With over thirty years’ experience, he has worked across a vast range of industries and geographies, applying his deep understanding of surveys and analytics to help clients make smarter, data-driven decisions.

James thrives on solving strategic challenges, whether it's segmenting markets, profiling consumers, optimising pricing, or testing new concepts. His strength lies in cutting through complexity to deliver clarity and confidence, empowering clients to define their targets, sharpen their offers and craft messages that resonate.

Before branching out on his own in 2005, James spent six years at renowned marketing consultancy Added Value (now part of Kantar Consulting) and held roles at IPSOS and TNS. His outputs are defined by a commitment to actionable insight and a belief in the power of well-grounded strategy to drive business success.