“Most transactions with business and government seem designed entirely around the convenience of the service provider, not the value to the consumer. We really do need a Copernican revolution…this revelatory book will tell you exactly where to start.”

— Rory Sutherland, Vice Chairman, Ogilvy UK

Leadership Book of the Year 2023, as awarded by the Institute of Leadership

Across all sectors, organisations’ fixation with functionality has meant that the ‘human’ elements of the customer’s experience have become neglected. Strict processes and automated procedures have created companies full of people who aren’t allowed to act in a ‘human’ way.

Whether you’re a well-established incumbent or early-stage start-up, on either end of your product or service is a human.

Packed full of practical advice and engaging case studies, John Sills’ The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organisation, and a company that will grow in an increasingly efficient way.

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